Shaq's Big Family Challenge :

Giant basketballer Shaquille O'Neal has finished with doing Burger King ads, and wants to help obese kids get fit.

O'Neal (or Shaq to his friends) fronts the new reality show "Shaq's Big Challenge". In the program he guides six obese kids through a 9 month program of exercise and changed eating habits.

Mr. O’Neal’s off-the-cuff advice, too, is unconventional. He encourages one overweight boy to cultivate a sense of humor to attract girls. When teased about your size, he says, try this retort: “Yeah, I got a big stomach, but tell your girl to come rub on it.” ( NY Times )

The show has attracted it's criticism - with some claiming that the bootcamp-style exercise regime is just "The Biggest Loser for Kids".

Any approach to childhood obesity must, also, surely address the habits of the whole family.

UPDATE: Shaq's Big Challenge website appears to offer the program to parents.

Continue reading �